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DocDivaTraveller

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 If this question had been asked 10 years before, eyebrows would have been raised. Though blogging or "ónline journaling" had started more than 20 years back. I mean Phew! Yes, the Blogspot platform was established in 1999 and then followed this revolutionary thing called blogging. The online world became more about sharing authentic experiences, people started opening up about the good as well as the bad. While a part of it seemed a bit narcisistic to some, it was helpful to the majority nonetheless. 

The global influencer marketing platform had a 6 Billion USD worth in 2020. So does it say something?


Current scenario of the " Influencer industry"


1. Instagram has become the main platform for promotions. What started as a photo sharing app, has transformed itself into an all in one platform and it's been quite a ride!

When was the first time you signed up for Instagram?

Well for me, it was in early 2014, when I first got a smartphone. I started blogging in 2013, so a year after that. Though that did not mean I was new to it, I used to follow my favourite bloggers' feed on my desktop. I had been religiously reading and following blogs since 2012, and all the OG bloggers like Emily Schuman, Rachel Parcell, Tamara Kalinic, etc etc used to share their life on this grid app. There used to be lot of flat lays and food shots, pretty glimpses of their real life. I loved how clean the app was, and it was purely inspirational, to elevate life, to arrange things prettily.

 Instagram started in 2010 and has come a really long way; believe me, if you jumped into the bandwagon later. Initially, you could post only the pictures that you took through the app. So the pictures were absolutely fresh. There was square mode only. Then gradually, we could access our gallery and post those. Then came other ratios; we could post videos too, then came carousel posts, live sessions and stories. The launch of stories spread like fire. We creators got endless options to share, without worrying for the aesthetics of the grid. And that was just the starting of the revolutionisation of this app.

From IGTV to reels, upload from desktop to subscription services, Instagram is nothing similar to what it was 12 years ago. 

In the mean time, many platforms came and went. Snapchat, Helo, Likee, etc etc. While many of them are still there and used, they never got the status of a leading influencer platform. Then Musically arrived and it became a rage. It was a lip syncing app and everyone started using it madly; just for fun. Videos started gaining more popularity. Then Musically became TikTok and the rest is history. Life was never the same again. From celebs to the next door food hawker, everyone started using Tiktok. This short video app became a smashing hit both on the East as well as the West.


In 2020, the pandemic happened. People were locked inside their homes, and they needed a creative outlet to kill boredom. The number of new content creators rose alarmingly high during this period. From sharing doing household chores to creating new recipes, from getting ready to home decor, video creation got a new meaning.

Then an inevitable happened. TikTok got banned in India. In terms of the influencer industry, India is big. Mind you, the second largest population means a very big economy. Instagram got this ban as its greatest opportunity to tap the short video market and it launched REELS. So while European and American influencers gyrated to TikTok, Indian creators and brands resorted to Instagram Reels for promotions as well as entertainment. 

Reels are the new normal of today's influencer marketing industry all across the world. The audience loves to watch lighthearted, fast and short videos and that explains the success of reels.

2. Websites still have their importance.

While all the OG bloggers (the verified and really big ones) as well as veteran bloggers like me have shifted their main focus to Instagram for content creation purposes, websites are still here to stay. While the blogs are not getting updated daily, they still are an indispensable part of this influencer career/industry/world. The creators who want to share detailed reviews, vent out life lessons, share innumerable pictures, etc, blogs are the medium. Not to forget, permanent back links are possible only on the World Wide Web, and it's indispensable for businesses and website owners.

The recent outage of Instagram also proved that the blogs we own, are truly ours. No third party app can give us this ownership. Not to forget, hacking of profiles also have become quite common; which is really scary. It is always advised to switch on the two factor authentication.

3. The brands want high quality content. 

By high quality, the brands want professionally shot and edited content. Take a look at Vanessa Berlin's profile. The grid screams professionalism. It's a business after all, so there's a team for the content creation process as well another for the administrative work. 

While the OG bloggers, celebs and verified influencers have taken the absolute opposite route.
Their grids are having blurred images and real candid shots like never before. While they have been lashed before for being too much staged/ fake, this is their attempt to look more 'REAL'.


So what's the future of this industry? It's projected to be a 24.1 Billion USD industry in 2025; which means a growth of 32% in 5 years.

Love it or hate, you simply can't ignore this influencer marketing industry! It's here to stay!
4/23/2022 7 comments

 As the world is slowly getting back to normal, our bodies need to get back too! Am I the only one struggling with a  'stay at home loungewear body' or there are others also? I am pretty confident we all have got addicted to wearing sweats at home and now our jeans won't fit us anymore.



So how to get back with a bang without breaking your back (literally, from excessive gymming) ? Well, while there are numerous solutions like working out, crash diet, etc etc, nothing is going to make you ready in a jiffy. Let's say you have a wedding to attend tomorrow, so how will you fit into your lehenga choli? I do have a quick fix for you all..wholesale shapewear. Yeah you read that right. 

So how does a shapewear help?

Made of a combination of spandex and nylon, this compresses the abdomen to give it a smooth effect and slimmer waist. The three layer design ensures to strengthen the control and has glued hem to prevent curling. And yes, I know what are you thinking about. How to go to the loo? Well it has an open crotch keeping that in mind. How convenient isn't it?

Also it is pretty comfortable as the shoulder straps are wide and adjustable, which means, no digging into the skin!

Now you want to wear a booty hugging dress and you are too conscious of your sagging butt (hello lockdown body!) You need a butt lifting shapewear. 

This one has a special buttocks lift design and has epoxy lace to prevent curling at the foot. It's easy to go to the washroom, and the two strong steel bones prevent it from curling. The nylon and spandex combination makes it comfortable and breathable.

Now that the tummy and buttocks have been taken care of, you have one more are of concern: saggy and flabby arms. Even if they are not saggy, they are not toned like that of Sharapova! So you want to don a stunning gown with full sleeves and you want your upper half to look seamless. This wholesale waist trainer will do the trick. These sleeves will flatter your arms and the plunging neckline won't interfere with the design of your dress.

  Now that you have the cheat code to that smooth, flawless and slim body, paint the town in style! Don't shy away from donning that bodycon dress or that derrière hugging skirt! You are beautiful!

4/20/2022 4 comments

 Firstly, I would like to start this post with a humungous "Thank you". Because I am able to write this post only and only because of you, my readers. Nine years back, even the people closest to me didn't feel that I would last, but it's the encouragement of you all that made me keep writing all through these years. Read about my thoughts on the first anniversary and second anniversary.


9 years ago, I hit the publish button on my website for the first time and my life has never been the same ever since! While I could go on and on about how my life evolved for the better, but not today. Because I want you all to gain something from my 9 years of experience. So here are 9 things that I have learnt from my 9 years on the internet.

This is my first ever blog post. Pardon the unprofessional editing and font :D 


1. You really have to be passionate about your content. If you yourself don't believe in the content you are creating, no one else will do . Just because everyone is doing it, does not mean you have to, too. You really don't need to shake your hips in front of the camera on a trending soundtrack just because everyone else is doing it. You should be proud of your work, not ashamed of it!


2. Be ready for change. Blogging world is ever changing. 9 years back, it was all about writing long articles on the web. Instagram was just a photo sharing app. Today, short videos are everything. Even Instagram has forgotten what's photo sharing. It's videos and videos. Hundreds of short video platforms have cropped up (though I don't have least idea about how those work). From blogging to microblogging to influencing, it has really evolved. There are new influencers coming up every day who are ready to work for a free lipstick. So you need to be really adaptable in order to thrive .


3. Consistency is the key. They say content is the king. But if you are coming with dope content only once in a month, you are not going to make it. Of course the content needs to be good, but it's consistency that's more important.

While I am pretty consistent on my Instagram, this first baby of mine has been suffering for the past 2 years. I need to write more of my 'passionate' content and not just sponsored posts. I plan to publish at one blog post per week.


4. Networking is the secret to success. This is where I lag the most. Besides my introvert nature and being overburdened with family duties, I am really hanging from a thin thread. Again content may be the king but if you are not getting the opportunity to show the world your 'content skills' then how is it going to work? You need chances and networking plays a HUGE role. I just hope the world becomes normal soon so that I can venture out and show my face to some new people.

5. Be open to communication: This point may be the continuations of the previous point of networking. One the biggest mistakes which I did when I started was that my blog did not have a contact section. So the only way to reach me was through comments. Of course there was no one to teach me.

What I am saying now is that, reply to that email even if it is not of your niche, fill that form.Who knows what you may land on from those database! 

I signed up for my first blogging community Indiblogger in 2014, exactly after one year of starting. And then I started getting invited for launches and events! So you just don't know what opening up might bring!

6. Don't think of money when you start. Back in 2013 when I started, it was pure passion for travelling that led me write articles after articles. I never thought I would make a penny out of them. But after a year of consistent writing, brands started noticing my work and emails started pouring in. Had it been only monetary motive, I wouldn't have survived at all.


7. Slow and Steady: Life is a marathon, not a sprint. the same applies for blogging journey as well. I am a no expert, but these days I see young influencers start, shoot off at rocket's speed and then extinguish. I mean that if you are really passionate about sharing or creating content (not just taking it up as a career) , then you have to be slow and steady so that you don't burn off.


8. Create content for yourself; something that you are really passionate about and not just 'trending' things. Expert say that create content for your audience, not for yourself. However, I beg to differ. 

If you are really passionate about your niche, your audience will find you. Back in2013 when I started, few expert blog owners suggested I write about men's fashion or ethnic wear for women because these topics got more hits that time. Had I listened to that, I don't know where I would have been. But one thing is for sure, I would have definitely run out of topics!

9. Last but not the least: You can't fake it till you make it. The audience is intelligent. And so are the brands. You can't claim to be something which you are not. It may work for few times but not in the long run. Authenticity is the primary highlight of this ''Influenzah" industry because the audience relates to the real world than that of the celebs. So we should always try to stay true to ourselves.

As I am highly emotional right now about my first baby, my website/blog, I am extremely thankful to you, my readers who have made me what I am today. I may not have hundreds of thousand followers or trillions of page views,  but I am content with what I am doing because I am really passionate about content creation. Whether it's writing, or taking nice pictures or creating a video, I really love doing that. I am extremely grateful that I have a job that allows to explore my creativity and get paid for what I love doing most...documenting life's little moments.


Signing off, I hope to continue creating content, irrespective of monetary benefits, for the rest of my life.

4/12/2022 10 comments
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